Tuesday, 29 March 2016

Behold the world’s largest film screen


China’s cinema culture has received a massive boost with the development of an extra-large film screen. The screen, manufactured by a Chinese company, measures 100 by 25 metres and weighs 1.6 tonnes.
According to China Daily, the manufacturer, Star Screen Co Ltd, spent two years developing the film screen. The science and technology committee of China’s State Film Administration has recognized it as the world’s largest.
Star Screen, based in east China's Anhui province, overcame several technical difficulties in screen evenness, spraying and transportation.
Some technical specifications of the final product are now better than the national standard, Yang Xuepei, deputy director of the committee said. 
“Take polarization ratio for example: a higher ratio means a better 3D effect, while a substandard screen brings viewers sore eyes and dizziness,” Yang told the state-run Xinhua news agency.
Already, eight orders from cinemas and movie theme parks have been placed for the screen, and the company says it is expecting more orders after the official launch. 
The number of cinemas in China has multiplied in recent times. Over 3,300 new cinemas opened across the country over the past five years, with the number of screens climbing to 31,000, said Lin Minjie, general manager of China Film Equipment Company.
The new screen will be made to fit the China Film Giant Screen (CGS), a large format film system jointly developed by the China Film Company and China Research Institute of Film Science and Technology.
Lin said the CGS, which was launched in 2011, has become one of the fastest- growing high-end digital movie exhibition systems in the world.
"CGS has been exported to the US, India, Indonesia, Thailand and will soon enter the European market including France and Russia," he said. 
In China, 133 of the 350 giant screens have adopted the CGS system. Last year alone, 8,000 new screens were installed nationwide, with 6,700, or 80 per cent of them, produced by Star Screen. 
Official data showed that monthly ticket sales in February reached 6.87 billion yuan, overtaking North America for the first time.  

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